// Joe Browns to invest £2m in warehouse upgrade to support its fashion offering
// The new upgrade comes after a “continuing healthy sales growth” for the retailer
Joe Browns will invest £2 million in a warehouse upgrade in an effort to support both its growth ambitions and increase pick face efficiency even further.
The retailer said its existing warehouse, that forms part of its head office building in Holbeck, Leeds, was extended in November 2020 at a cost of £1.5 million.
The new upgrade comes after a “continuing healthy sales growth and helping to future proof the logistics element of the business”.
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The upgrade will see the installation of a 110m conveyor system and racking that will build on Joe Browns existing pick face efficiency.
This will enable deliveries into the depot to be picked directly on arrival, reducing delivery times to customers and third party partners who have a direct despatch agreement with the retailer.
The work is set to start on the warehouse upgrade in three weeks and will be functional by Q3.
“As well as remarkable stand-out product, with a Joe Browns point of difference, a customer centric approach is central to our growth ambitions both directly and through third party partners,” Joe Browns finance director, Darren Abbott said.
“Getting product there in the most effective and efficient way is key to this. We’ve already outgrown our earlier warehouse extension and this investment will ensure an even more efficient scan and pick capacity as we continue to grow.”
