// Pandora will be opening a new concept store at the 70/88 Oxford Street development
// The new store will be Pandora’s third on Oxford Street, but the first one east of Oxford Circus
Pandora is set to open a new concept store on Oxford Street, The Industry Fashion has reported.
The jewellery retailer is set to occupy the prime corner unit at the 70/88 Oxford Street development, situated opposite the Tottenham Court Road Elizabeth Line exit on Dean Street.
The new unit will be Pandora’s third on Oxford Street, but the first one east of Oxford Circus and further details on the new store, including its features and technology, will be announced at a later point.
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GPE senior portfolio manager Sarah Goldman said: “We are thrilled to announce that Pandora has chosen 70/88 Oxford Street as its latest store location in London. As a hugely popular and globally recognised brand, Pandora will add to the premium retail offering across our wider West End portfolio.”
Back in April, Pandora created a global hub at its UK and Ireland head office in London, as part of a strategic move to attract talent in the marketing, digital and technology space.
Prior to that, the retailer operated all of its global roles out of Copenhagen where its worldwide headquarters is based.
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