// Lidl is expanding its ‘Good to Give’ trustmark to include hygiene products
// The trustmark will be added to 10 essential sanitary and personal care items
Lidl’s ‘Good to Give’ trustmark will now include hygiene products as the grocer looks to tackle the rising levels of hygiene poverty across Great Britain.
From today, shoppers will see the ‘Good to Give’ signage on price tickets for 10 essential sanitary and personal care items including nappies, tampons and toothpaste.
The items can be dropped at existing donation points located past the checkouts in all grocer’s stores and will be collected weekly by charity volunteers.
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The German supermarket first launched the scheme in partnership with Neighbourly – a platform that connects surplus food with local good causes – in June last year to help increase food bank donations nationwide.
It has since seen in-store customer food donations for local charities increase by an estimated 25% which is equivalent to over 250,000 additional meals between June and December 2022.
Lidl GB senior CSR manager Mark Newbold: “With the cost of living crisis continuing to put pressure on local communities, we want to go beyond our commitment to making good food accessible to everyone by looking at other support we can provide.
“Hygiene poverty is the daily reality for over 3.2 million adults in this country, and our charity partners working day in day out with those in need have told us that the problem is only growing.
“We hope that by providing grants and encouraging our customers to once again donate a little differently, we can get more local charities more of these basic yet vital products.”
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