// JD Sports appoints Michael Armstrong as global managing director
// He will oversee the strategic direction of the JD brand, its operations and colleagues and more…
JD Sports has promoted group buying director Michael Armstrong to the newly created role of global managing director, to help further drive the group’s growth and meet its ambition to become the “leading global sports-fashion powerhouse”.
Armstrong will report to the sports retailer‘s chief executive Régis Schultz, overseeing the strategic direction of the JD brand, its operations and colleagues, alongside the continued business development and growth of the JD fascia globally.
He first joined JD back in 1995 as a store sales assistant in the Glasgow store, and has held a number of key and senior roles since.
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He has been group buying director from 2014 until March 2023, controlling all product strategy across JD, Size and fashion brands connected to the JD Group.
Back in February, JD set out its growth strategy and key objectives for the next five years including a significant expansion of the JD brand internationally, to become the “leading global sports-fashion powerhouse”.
This will lead to between 250 to 350 new JD stores opening each year.
JD Sports chief executive Régis Schultz said: “Michael has been pivotal in the Group’s success to date, and brings unrivalled knowledge and understanding of our consumer to our management team.
“With a keen eye for strategic opportunities and ever-changing customer trends in sports athleisure, he is respected by colleagues and brand partners as one of the leading market authorities on what works and why, making him the right person
to take the JD brand through its next chapter of growth.”
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