// Lush has launched a new pop-up in Soho, London, themed around the film Asteroid City
// The gift shop will feature a four-piece Lush collection, as well as free slushies for its visitors
Lush has opened a new pop-up at its Lush Studio in Soho, London, in celebration of Wes Anderson’s latest movie Asteroid City.
The retailer launched the Lush X Asteroid City gift shop in collaboration with film production company, Focus Features, on 8 June for five weeks.
Visitors will be able to get free slushies from the pop-up, which will also offer a four-piece Lush collection including a themed bath bomb, soap, shower gel and shower jelly before they’re available elsewhere.
The pop-up takes the form of a café inspired by Wes Anderson’s trademark style, which will be open to visit Monday to Friday.
The film Asteroid City is set in a fictional American desert town in around 1955, when “the itinerary of a Junior Stargazer/Space Cadet convention is spectacularly disrupted by world-changing events”.
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Lush concepts creative director Melody Morton said: “The vibrant aesthetic of Wes Anderson’s Asteroid City really inspired us to create a fun, nostalgic range of products packed full of benefit-led ingredients like exfoliating sand and aloe vera.
“We loved that we could bring back our Space Girl fragrance as this is a fan favourite and it fits so well with the storytelling of the movie.”
She continued: “We’re also excited to offer customers a real life experience in London and Vegas, where we have created retail spaces inspired by the movie.
“This is a very limited exclusive range that will only be available for a short period, however we will have our Vegas location selling this product exclusively for 12 months. It will be worth a visit.”
This is not the first time Lush as dived into the world of pop-ups. In December, it created the Lush Lounge, which offered free gifts and massages to help ease the stress of Christmas shopping for those in Westfield London.
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