// Nike continues to extend its connected partnerships, expanding its digitally connected marketplace with Pro:Direct Sport
// The partnership will be Nike’s third connected partnership across Europe, and the first with a performance authenticator in the geography
Nike has revealed it will be introducing its newest connected partnership with performance specialty retailer Pro:Direct Sport.
The sporting giant said its connected partnership program “represents a new way of working with select partners to provide members with greater access to the very best of Nike”, including member-exclusive products, experiences, and connected inventory, powered by connected data and technology.
The connected partnership, launching first on the Pro:Direct Sport mobile app in the UK and on the web in France, will unlock tailored digital, member-only experiences – including the- chance to win a professional Nike boot contract with Pro:Direct Sport.
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Nike launched its first connected partnership with Dick’s Sporting Goods back in October 2021, and extended its portfolio with Zalando and JD Sports in Europe in September 2022, and two additional key partners in Greater China, Topsport and Pou Sheng.
By using the power of digital, Nike and its partners are creating new paradigms for how brands and retailers can work together to deliver product, experiences, and services.
These partnerships further fuel Nike’s ambition to create the future marketplace of sport through meaningful relationships that serve and inspire sport lovers everywhere.
A marketplace enhanced through digital, that deepens relationships between Nike and our consumers across all channels, including partners.
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