Frasers Group is to open new flagship stores for Sports Direct and its department concept store Frasers at Sheffield’s Meadowhall.
The retail group has signed a lease for the 120,000sq ft former Debenhams unit, which will be divided into a 60,000sq ft Frasers on the ground floor and a 60,000sq ft Sports Direct on the first floor.
The deal with British Land is part of the group’s elevation strategy, which aims to raise the perception of its brands through a new generation of stores.
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The retail group also signed two new leases at Teeside Shopping Park, totalling 60,000 sq ft as it looks to upsize its Sports Direct store.
The retailer will now occupy a 40,000sq ft unit, double its current space, with Flannels moving into the existing site following a comprehensive refurbishment – both stores are set to open in late 2024.
Frasers Group chief executive Michael Murray said: “We are big believers in physical retail and our significant investment demonstrates not only our commitment to the elevation strategy, but also our innovative approach to rethinking large retail spaces to make them fit for the future.
“With each new store opening, we seek to set the benchmark for outstanding regional retail as we continue to bring the world’s most aspirational brands, product innovations, and customer experiences to regional consumers across the UK.”
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3 Comments. Leave new
These stores will close quick as they open. There stores aren’t high revenue stores to warrant this kind of space unlike M&S, Primark and supermarkets.
That’s great news but why aren’t you (Retail Gazette) not acknowledging or reporting on another extremely important Fraser’s store opening which is going to be in Peterborough this year?
The news broke about the opening via the Peterborough Telegraph a few weeks ago, about Fraser’s, Flannels and Sports Direct moving into the former JLP building in Queensgate, the store will create around 200 jobs and the store should be opening in October 2023, (12 weeks from July) this is big news for the city, Cambridgeshire and East Anglia but yet you aren’t reporting on this news. Why?
Here’s the link to the Peterborough Telegraph’s column on Fraser’s coming to Peterborough:
https://www.peterboroughtoday.co.uk/news/people/expanding-retail-group-frasers-is-poised-to-move-into-former-john-lewis-store-in-peterboroughs-queensgate-shopping-centre-4236292
Mike Ashley continues to show the high street how to do retail.