Frasers Group is to open new flagship stores for Sports Direct and its department concept store Frasers at Sheffield’s Meadowhall.
The retail group has signed a lease for the 120,000sq ft former Debenhams unit, which will be divided into a 60,000sq ft Frasers on the ground floor and a 60,000sq ft Sports Direct on the first floor.
The deal with British Land is part of the group’s elevation strategy, which aims to raise the perception of its brands through a new generation of stores.
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The retail group also signed two new leases at Teeside Shopping Park, totalling 60,000 sq ft as it looks to upsize its Sports Direct store.
The retailer will now occupy a 40,000sq ft unit, double its current space, with Flannels moving into the existing site following a comprehensive refurbishment – both stores are set to open in late 2024.
Frasers Group chief executive Michael Murray said: “We are big believers in physical retail and our significant investment demonstrates not only our commitment to the elevation strategy, but also our innovative approach to rethinking large retail spaces to make them fit for the future.
“With each new store opening, we seek to set the benchmark for outstanding regional retail as we continue to bring the world’s most aspirational brands, product innovations, and customer experiences to regional consumers across the UK.”
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