Frasers Group eyes new HQ to ‘accelerate growth’

// Frasers Group considers moving headquarters to “accelerate growth” for its business
// The Sports Direct owner could quit its current Derbyshire headquarters

Frasers Group is considering relocating its headquarters to “accelerate growth” which could see it exit its Shirebrook base.

The retail giant could quit its current Derbyshire headquarters in the long-term under major plans.

Frasers Group confirmed it was “exploring options” for a new Sports Direct site, BBC News reported.


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The group is is currently based at Shirebrook but is looking to set up a new global HQ in the West Midlands.

Frasers Group said the proposals remain subject to a planning process and, if approved, would take a significant number of years to complete.

“The current headquarters in Shirebrook has a lease that runs until 2034,” it said.

The Shirebrook site was sold in 2019 but Sports Direct’s lease runs to 2034. The site has 4,000 workers.

According to documents, subject to planning permission being granted, the construction of the new West Midlands base could be complete by 2029.

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