George at Asda has partnered with television presenter Stacey Solomon.
The tie-up will see the retailer release a 200+ piece homeware collection designed by Solomon that spreads across bath, bed, dining, living and accessories.
Prices start from £1 and the range reflects Stacey’s own personal style, the retailer said.
‘At Home with Stacey Solomon Exclusively for George Home’ will be available online and in-store from 7 September.
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The range will be refreshed seasonally with an initial drop featuring autumnal and Halloween-inspired accessories.
George chief commercial officer Liz Evans said: “We’re so excited to partner with Stacey on George Home. We love her style and know how much she resonates with our customers.
“Together, we’ve created a super affordable, quality range that will make any home stylish this Autumn Winter.
“It’s the start of an exciting journey together and we’re looking forward to seeing how we shape and evolve the range in years to come.”
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