Poundland has relaunched its website following an overhaul of its digital operations and rebrand of its Poundshop.com business.
Customers will now be able to shop more than 3,000 products online at poundland.co.uk and have orders delivered “for as little as £1”.
The discount retailer said the launch was “made possible by the digital migration of its Poundshop.com operation and the opening of a second digital fulfilment hub at its distribution centre in Darton, south Yorkshire”.
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The retailer intends to develop and expand its products and services available on its new website in the coming months as it looks to make a significant proportion of its in-store ranges available for home delivery.
Director of digital Tom Hill said: “This is an important milestone in the development of our digital business.
“I’d like to thank the teams at Walsall, Wednesbury and Darton for their amazing efforts to open up Poundland.co.uk – a big milestone for our growing online business.
“These are exciting times in Poundland as we give our customers more ways to shop with us and offer them more value, wherever they are in the UK.”
The retailer acquired Poundshop.com and its distribution facilities back in 2022 to help fuel its online operations.
Poundland has been in growth mode in the past twelve months, expanding its products ranges and store portfolio.
It announced last week it had acquired 71 Wilko stores that it would convert into Poundland shops, while offering roles to the fallen retailer’s team members.
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