Asda has cut the price of more than 200 products as part of a £9m investment to support customers with the ongoing cost-of-living crisis.
The supermarket has lowered the price on 232 branded and own-label products by an average of 14%.
The latest round of price cuts on food essentials follows a £35m investment during July and August to lower the cost of over 600 products.
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Asda said it has spent £44m on slashing prices since the start of the summer period.
Chief commercial officer Kris Comerford: “While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago, according to our latest Income Tracker data.
“This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop.
“We’re also continuing to work closely with our suppliers and whenever there are further opportunities to pass on commodity price savings to customers we will do so.”
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