Danish retail chain Søstrene Grene is set to open its first central London store later this year.
The family-owned homeware brand has signed a lease for the former Planet Organic 5000sq ft unit on Tottenham Court Walk.
The business, which offers responsibly-sourced Scandinavian inspired home accessories, is understood to be eyeing a December opening.
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It will be the retailer’s second London store after it opened in Wandsworth back in April earlier this year.
The new opening forms part of the brand’s rapid expansion plans to open 100 new stores across the UK by 2030.
Chief executive and co-owner Mikkel Grene said: “Having a strong presence in some of the largest countries in Europe, such as France with 35 stores and Germany with soon-to-be 70 stores, gives us great confidence to continue expanding in the UK.
“We have already received a warm welcome from customers in the UK and are excited to expand Anna and Clara’s wonderful world to even more cities and people across the country.”
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