White Stuff has posted a rise in both profits and sales in a strong year of growth for the business as shoppers return to the high street post-pandemic.
Total sales at the fashion retailer rose 13.3% year on year to £151.4m, while total retail sales for the year were also up by 18.1%, hitting £73.9m, “driven by customers returning to all shop types including city centres, shopping malls, market towns and resorts”.
Profits more than doubled, soaring from £2.9m to £7m while online sales were also up 7.3% at £65.8m.
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The company said it was helped by it seeing “significant” online growth continuing from third-party partners, including M&S, Next and John Lewis.
Wholesale (both at home and abroad) was also impressive with a 20.6% jump to reach £11.7m while its international business saw an even bigger rise with a 21.7% increase to £13.5m
White Stuff chief executive Jo Jenkins expressed optimism for the future, acknowledging the ongoing economic pressures on consumers but emphasizing the brand’s flexibility in responding to challenges and opportunities. She credited the exceptional results to the dedicated teams at White Stuff.
Jenkins said “Our teams are vital to the success of the brand, and I’d like to thank everyone at White Stuff for all their hard work in delivering these exceptional results”.
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