Lidl is replacing its paper pricing tags with electronic shelf labels in all its UK stores.
The discounter said the new technology will help to drive efficiency in its supermarkets, with colleagues spending less time manually updating price tags.
It claims the change will save over 206 tonnes of carbon annually through paper and packaging reductions.
The switch follows a successful trial in 35 Lidl stores and will be rolled out across the rest of the estate over the coming months.
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Lidl GB director of sales organisation Isaac Ekpenyong said: “As a discounter, sustainability and efficiency run deep in our DNA. Making changes to how we operate, no matter how big or small, allows us to enhance the overall experience for those shopping with us.
“In this particular case, we’re empowering colleagues by freeing up more of their time to dedicate to tasks that directly benefit our customers.
“But our transition to electronic shelf labels is more than that; it is another step we are taking to reduce our impact on the environment by curbing paper and ink consumption.”
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