Gymshark has promoted its former global marketing director Carly Natalizia as its new chief digital officer.
In the newly created role, Natalizia will be responsible for scrutinising and optimising the brand’s digital journey to better serve Gymshark’s audience and drive digital growth.
She joined the business back in June 2022 as vice president of marketing and went on to be promoted to global marketing director in January 2023.
With a wealth of industry experience, before joining Gymshark Natalizia served as chief marketing officer of The Very Group and held similar leadership marketing positions across Virgin Money, Natwest Group and Bank of America.
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The activewear giant said: “Gymshark has moved to bring its entire digital customer journey into one place across digital marketing and digital experience, and we’re thrilled that Carly will head up this new function.
“Since joining us almost two years ago, Carly has made a huge impression on Gymshark and has brought so much knowledge, insight and impact to the brand.”
The move comes after the sportswear brand claimed 2024 was going to be its “biggest ever year” following the success of 2023 but admitted its fast-growth days were probably long gone after a challenging year that saw it reduce its workforce for the first time.
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