Lidl is to increase its animal welfare standards by increasing the space allocated to its own-label fresh chicken by 20% above the current industry standard.
The transition, starting this summer with plans to finish by early 2025, will involve reducing the maximum stocking density to 30kg per square metre.
Lidl claims the move will provide chickens with more space to roam, which “enables them to engage in natural behaviours like stretching their wings, dust bathing and exploring, bolstering both physical and psychological well-being, leading to more fulfilling lives”.
The discounter said it will increase its investment into its suppliers to support them with the transition.
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Lidl GB chief commercial officer Richard Bourns said: “Animal welfare is a priority for us, and we are dedicated to ensuring all animals within our supply chain lead good lives.
“This initiative is a testament to our strong supplier relationships and underscores our continued commitment to championing British food and farming. We’re devoted to working with our partners throughout the supply chain to influence positive change.
“Through ongoing engagement and longer term agreements, we’re able to provide them with the confidence needed to make the necessary investments that will help move the dial on animal welfare.
“This approach ensures our customers can count on us to deliver improved animal welfare standards, as we continue to offer them quality produce at market leading prices.”
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