Wickes has extended its partnership with media and entertainment group Bauer Media as it bags a year-long prime-time sponsorship slot on Magic Radio.
The DIY retailer will sponsor Tom Price and Kat Shoob’s drive time, which broadcasts every weekday from 4pm to 7pm, with on-air trails, credits and weekly promotions that give listeners chances to win Wickes gift cards.
Wickes said the on-air activity will be supported by an online presence and branded social content.
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The 12-month campaign will also extend to Greatest Hits Radio with the sponsorship of ‘Foodie Thursdays’ in Simon Mayo’s drive time show.
It builds on Wickes’ existing partnership with Bauer, which has encompassed nine of its brands to date including Absolute Radio and Hits Radio.
The retailer’s head of marketing Mandy Minichiello said: “This collaboration presents a fantastic opportunity to showcase our inspirational ranges and service to a broad audience through the Magic Radio 4 ‘Til 7 show and Greatest Hits Radio Foodie Thursdays show, amongst others.
“With Bauer’s extensive reach and expertise, we are confident that this will raise awareness and drive consideration of Wickes, through engaging, innovative content.”
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