Asos is set to launch online and in-store in India as it signs a new licensing agreement with local retail company Reliance Retail.
The fashion etailer said the long-term partnership will see Reliance Retail be the exclusive partner for the brand across all online and offline channels in the region.
This includes the introduction of Asos’ portfolio of own-brand fashion labels to the Indian market through a multichannel presence, such as exclusive brand stores, multi-brand store expressions, and digital commerce platforms.
Asos said the deal was its first country-wide exclusive retail partnership.
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Chief executive José Antonio Ramos said: “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends.
“Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including Asos Design, one of the biggest British fashion brands on the planet.”
Reliance Retail Ventures director Isha Ambani added: “We’re excited to welcome Asos into our fashion family, marking a significant stride in our dedication to bringing the pulse of global trends to Indian shores.
“This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”
The online retailer follows Next, which signed a franchise agreement with Indian ecommerce giant Myntra to bring its fashion to the local market.
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