WHSmith well positioned for summer peak as ‘one-stop-shop’ strategy pays off

WHSmith
General RetailNews

WHSmith said it was well positioned to enter the summer trading period as sales jumped 5% in its last quarter.

Group like-for-likes rose 4% in the 13 weeks to 1 June, led by a 5% jump in travel like-for-likes. The UK travel market was the star of the show, with like-for-likes up 8% and total sales up 9%.

It said the transformation of the business to a “one-stop-shop” for travel essentials is delivering strong results, increasing average transaction values and returns.

Air sales increased 8%, while hospitals jumped 14% and rail 8%.

The retailer has focused on developing and launching new categories. Over the quarter it launched a new food-to-go brand, Smiths Family Kitchen, in more than 300 stores and it said customer feedback had been positive.


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However, the retailer’s high street sales, including online, dipped 4% and was down 1% on a like-for-like basis.

WHSmith said the early feedback on its roll out of Toys R Us shop-in-shops was “good” and it was on track to open a further 25 shop-in-shops during the rest of the financial year.

The retailer said it was “well positioned” as it enters the peak summer trading period and was in a “strong position to capitalise on substantial growth opportunities across our markets”.

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WHSmith well positioned for summer peak as ‘one-stop-shop’ strategy pays off

WHSmith

WHSmith said it was well positioned to enter the summer trading period as sales jumped 5% in its last quarter.

Group like-for-likes rose 4% in the 13 weeks to 1 June, led by a 5% jump in travel like-for-likes. The UK travel market was the star of the show, with like-for-likes up 8% and total sales up 9%.

It said the transformation of the business to a “one-stop-shop” for travel essentials is delivering strong results, increasing average transaction values and returns.

Air sales increased 8%, while hospitals jumped 14% and rail 8%.

The retailer has focused on developing and launching new categories. Over the quarter it launched a new food-to-go brand, Smiths Family Kitchen, in more than 300 stores and it said customer feedback had been positive.


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning


However, the retailer’s high street sales, including online, dipped 4% and was down 1% on a like-for-like basis.

WHSmith said the early feedback on its roll out of Toys R Us shop-in-shops was “good” and it was on track to open a further 25 shop-in-shops during the rest of the financial year.

The retailer said it was “well positioned” as it enters the peak summer trading period and was in a “strong position to capitalise on substantial growth opportunities across our markets”.

Click here to sign up to Retail Gazette‘s free daily email newsletter

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