Asda has extended its partnership with Decathlon as it launches a range of the sporting giant’s products on its George website.
A selection of the sportswear retailer’s clothing, shoes and sports accessories are now available to purchase online as the supermarket chain looks to grow its third-party offer on George.com.
It forms part of Asda’s new partnership with Virtualstock, which had become the grocer’s new range extension partner.
Virtualstock said the grocery giant was planning to extend its online product range across multiple categories, with Decathlon serving as one of the first sellers to go live on George.com and more retailers going live in the coming weeks.
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Asda senior manager ecommerce portfolio Andrew Thompson said: “Working with Virtualstock has enabled us to extend our range to customers by onboarding trusted brands such as Decathlon.
“This has given us the opportunity to appeal to a wider customer audience and grow our revenue.”
Virtualstock CEO Ed Bradley added: “This is a continuation of an emerging trend to grow online sales through carefully selected partners to create a curated online extended range.”
It builds on Asda’s existing partnership with Decathlon, which includes concessions in 22 supermarkets nationwide.
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