Waitrose has enlisted pop group S Club in its new campaign to celebrate the relaunch of its No1 premium range.
The campaign brings together the group’s members Tina Barrett, Jon Lee, Bradley McIntosh, Jo O’Meara, and Rachel Stevens for an after hours trip in the upmarket grocer’s newly revamped John Barnes store on Finchley Road.
The ad, which is set to a remix of S Club’s 1999 hit ‘You’re my Number One’ from DJ Jax Jones, shows the pop group dancing in the supermarket aisles, before tucking in to a No.1 range feast and leaving with Waitrose bags full of goodies.
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Waitrose customer director Nathan Ansell said: “We really wanted to Reach (for the stars) with this campaign while also highlighting the very best that Waitrose has to offer in our No.1 range, with exceptional new flavours and the very best in quality and taste.
“We can’t wait to see what customers think about the new track and we look forward to seeing fans and our partners trying out the dance routine for themselves!”
The upmarket grocer has been in the process of relaunching its No1 premium food range following a rebrand in June as part of a mass revamp across its product range and store estate amid a £1bn investment.
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