Poundland has introduced a further 900 products to its £1 or less range as well as lowered the prices on hundreds of items as part of its commitment to delivering value to customers.

The move means the discounter now offers almost 2,400 products in its UK stores within that price range, which extends to more than 4,000 when including its clearance ranges.

It added that it would deliver over 200 savings through its new app, Poundland Perks, that launched last October and has 2.2m downloads.

The retailer has also launched “significant” price drops across its grocery, home and clothing ranges, lowering the cost of some products by as much as 50%.

Poundland commercial director CJ Antal-Smith said: “According to the Bank of England, Poundland should be £2.42-land today, based on the way inflation has risen since it opened its first store 35 years ago.

“But Poundland is all about defying inflation and delivering amazing value and our customers are being very clear that they need us to be at our best in 2025 in the face of continued pressure on household budgets.

“We know that’s our job, and we’ll do all we can to deliver the promise of amazing value on the items they need.”

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