M&S has unveiled its latest fashion campaign, ‘Love That,’ designed to capture the uplifting energy of spring and inspire customers to embrace effortless style.

Set to the soundtrack of Amerie’s 1 Thing, the ad follows the journey of a compliment as it ripples from person to person, reinforcing the retailer’s focus on joyful, feel-good fashion.

The campaign showcases its latest womenswear, featuring creams, khakis, and lightweight fabrics designed for relaxed sophistication.

Standout pieces include lace skirts, floaty tops, and statement jackets. For eveningwear, bold polka dots and vibrant reds dominate, offering day-to-night versatility.

Running across VOD, billboards, digital, and social platforms, ‘Love That’ will be highly visible across key UK cities, including London, Manchester, and Glasgow.

The retailer is also making a big splash in London, with escalator ribbon ads at Tottenham Court Road and Bond Street stations, as well as fly posters and a full in-store takeover.

M&S marketing director for clothing & home Anna Braithwaite said: “Spring is a time for fresh starts and feel-good dressing.

“We wanted to capture the joy of finding the perfect outfit—one that not only lifts your mood but spreads positivity to those around you. ‘Love That’ is all about celebrating those moments.”

Click here to sign up to Retail Gazette‘s free daily email newsletter