The White Company has named former Asos exec Fiona Gaughan as its new chief commercial officer (CCO).
Gaughan joined the homeware and clothing specialist on 6 October, after serving as trading director of online fashion retailer BrandAlley, Drapers reported.
She previously worked for Asos, joining as its womenswear merchandising director in 2014 and working her way up to become its executive vice-president of commercial from 2023 to 2025.
Related Story
The exec launched her fashion career at Topshop as a merchandiser in 2003, moving her way up to become its head of merchandising from 2012 to 2014.
Retail Gazette has contacted The White Company for comment.
The appointment comes after The White Company recently hired Christine Kasoulis as its new interim home director.
In July, the brand also appointed Eden Keane as its new chief creative and innovation officer, after naming Alan Martin as its new chief financial officer in March.
Click here to sign up to Retail Gazette‘s free daily email newsletter
