Asos is adding fashion retailer Noughts & Kisses to its brand portfolio later in 2026.
Noughts & Kisses is due to launch at the online retailer at the end of the first quarter of the year, Drapers reported, as it debuts a 30-piece collection for the spring season.
Speaking to the publication, Noughts & Kisses said its first Asos collection had been curated to “represent the full Noughts & Kisses aesthetic”, and features a range of its signature styles across tailoring, occasionwear and premium basics.
As part of the tie-up, a selection of the range will be exclusively available to purchase online at Asos.
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The Liverpool-based business’s founder Jemma Bramley said that its customer “aligns closely” with Asos’ shopper base, with a focus on “trend conscious and value clothing”.
She said: “Asos is the perfect next step for us because it expands our reach while still preserving the independent, boutique feel we are known for.
“The platform celebrates emerging talent and premium design, both of which sit at the core of Noughts & Kisses.”
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