Tesco is reintroducing its blue and white stripes symbolising value, as it launches a commitment to keep prices low on thousands of branded items.
The retailer’s new everyday low prices’ red logo will be accompanied by the stripes, which have been brought up to date with a modern twist.
Tesco said the branding would be “front and centre” of a marketing campaign highlighting its low prices available on leading branded products.
The supermarket unveiled plans to cap the prices of 3,000 branded goods as part of a new phase of its low everyday prices campaign.
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Brands such as Weetabix, Fairy Original Liquid, Heinz Baked Beans and PG Tips teabags are among the products that will have their prices kept consistently low.
The move means almost three times more brands will be included in the scheme.
It adds to Tesco’s existing Aldi price match on more than 650 lines and over 10,000 Clubcard prices.
The grocery giant marked the launch with new research exploring how much UK households valued the brands they loved most.
It found that 64% of shoppers could name at least one brand they would never consider swapping, while 31% said they could think of several.
Tesco UK CEO Ashwin Prasad said: “Our most-loved brands don’t just have a place in our shopping baskets – they hold a genuine place in the nation’s heart.
“That’s why we’re committed to keeping prices consistently low on thousands of branded products through our new everyday low prices.
“So, whether you can’t live without Heinz Baked Beans, PG Tips teabags or Fairy Washing Up Liquid – customers can be sure that they are getting consistent great Tesco value on the branded items they love to put in their trollies week after week.”
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