Ahead of the 2026 Formula M&S has been named as the Atlassian Williams F1 Team’s official travel kit partner in a multi-year agreement.
As part of the deal, which was brought to life by global agency Octogon, M&S will dress the team in a “modern” travel wardrobe.
Drivers, leadership, and engineers will also be able to choose a more formal travel option made from materials that are wrinkle-resistant and water-repellent. The fabrics also feature four-way stretch and moisture-wicking properties.
Mitch Hughes, M&S menswear director: “Partnering with Atlassian Williams F1 Team brings together two British brands who share a deep commitment to quality, innovation and progress. Our customer has incredibly high expectations of the clothes they choose – and rightly so.
“Seeing the Williams team wear M&S this season will be a proud moment. We know our customers will instantly recognise the quality and purpose behind this collection and feel that same sense of confidence when they wear it.”
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The pair will celebrate their partnership with major activations at Silverstone, behind-the-scenes content and select fan-facing activations.
According to the retailer, the partnership will help M&S to grow its presence beyond its “key international markets”. The company operates in 70 countries globally.
Luke Timmins, merchandise and licensing director, Atlassian Williams F1 Team: “With 24 races, multiple testing sessions, and hundreds of travelling team members, Travel Kit is a central part of how Atlassian Williams F1 Team shows up around the world.
“We are proud to work with M&S to create a kit that helps our team to look and feel their very best so that they can deliver real performance on and off the track.”
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