Beats has teamed up with sportswear brand Nike to launch a new campaign for its Powerbeats Pro 2- Nike Special edition.
The campaign starred longtime brand ambassador LeBron James.
Titled ‘Keep Your Head in The Game‘, the spot follows James as he shows off his “less-than-elite” golf skills to several critics, played by professional golfer Tom Kim and actors Travis Bennett and Lionel Boyce.
James said: “I’ve been part of the Beats journey since day one with the original Powerbeats, and the Powerbeats Pro 2 represent everything I need in my daily routine, whether I’m training, recovering, or just living life.”
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The earphones feature Beat’s b on the left earbud and Nike’s logo on the right. It comes in a matte black and ‘Volt’ speckled charging case with Nike’s ‘Just Do It’ slogan printed inside the lid.
Beat’s chief marketing officer said: “This isn’t just a new colourway; it’s a collision of two brands that define performance, culture, and sports—the attributes of today’s athlete.”
“By placing the Swoosh on our hardware for the first time, we’re honouring the shared DNA of Beats and Nike—and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style, and sound that push people to their limits.”
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