Criteo will be the ‘first’ advertising technology partner to integrate with OpenAI’s advertising pilot in ChatGPT Free and Go in the United States.
According to the platform, aggregated insights from its US clients show that users referred from LLM platforms such as ChatGPT convert at around one and half times the rate of other referral channels.
Criteo believes that this pilot is an “opportunity to evaluate” how brands can participate in advertising within ChatGPT, while driving demand back to the retailer.
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“This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,” said Michael Komasinski, chief executive officer of Criteo.
“Through this pilot, we are helping shape how advertising can support discovery and consideration within Large Language Model (LLM) platforms, grounded in experiences that are additive, relevant, and built on user trust.”
It will begin to be rolled out over the coming weeks as part of an ongoing trial with the generative AI platform.
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