John Lewis has unveiled its second collaboration with British menswear brand LABRUM.
The new collection launched this week and combines John Lewis’ “commitment to quality” with LABRUM’s “narrative style”.
It features Nomoli and Adinkra symbols, which represent West African culture. The 35-piece line is made up of co-ords and separates as well as woven leather loafers, an embossed logo bag and silk scarves.
LABRUM founder Foday Dumbuya said: “For me, this partnership is about the meeting of cultures and craft. LABRUM has always told stories through clothing, and working with John Lewis has allowed us to expand that language beyond apparel into objects for everyday life.
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“From the Nomoli to Adinkra symbols, each detail reflects heritage, movement and exchange, a reminder that when cultures come together, something beautiful is created.”
Head of menswear design at John Lewis James Hawkes said: “It is particularly thrilling to see pieces from the range debut on the LABRUM runway at London Fashion Week, giving our customers a first look at these designs on a global stage a month before they land in-store.
“We have focused heavily on tactile, bold textures and relaxed silhouettes this season, and expanding into footwear and accessories allows us to offer a cohesive ‘total look’ that our John Lewis x LABRUM customers will love.”
The collection is priced between £39 and £399.
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