Tesco has re-appointed EssenceMediacom as its media agency partner across the UK and Central Eastern European markets, following a closed review process run by Tuffon Hall Consultancy.
The agency, which is part of WPP Media, will be responsible for media planning and buying services, as well as tech and data integration, using WPP’s Open platform and Open Intelligence capabilities.
This news follows the supermarket’s launch of its new brand platform, “Need Anything From Tesco?”. The new slogan will replace its iconic “Every Little Helps” messaging.
Unveiled yesterday (3 March), Tesco explained that customers needed “even more” from the supermarket in the current climate, such as free nappies for premature babies, free fruit and vegetables for schools and ways to make consumers’ money go further with Clubcard Reward partners.
Becky Brock, group managing director: customer at Tesco said: “It’s great to be able to continue our partnership with EssenceMediacom and WPP following a thorough review process.
“We are looking forward to continuing to work with the team as we leverage new technologies to unlock more value for our customers and business from media planning and delivery.”
Natalie Cummins, WPP media president, EssenceMediacom added: “It has been such a privilege to be part of the continued growth story of the nation’s biggest grocer over the past ten years, and it’s been great to bring the best of WPP to Tesco in this review.
“We look forward to continuing to help Tesco deliver personalised and impactful advertising.”
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