McDonald’s names Stephen Graham new voice of the brand

McDonald's
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Stephen Graham has taken over from English actor Dexter Fletcher as the voice of McDonalds.

His voice will be featured in the fast food chain’s UK advertising. Graham’s first voiceovers were for McCrispy, Big Arch, and Breakfast Done properly. They went live on April 28, running across TV and radio.

Marketing and menu director at McDonald’s UK & Ireland  Hannah Pain said: “Stephen brings a rare combination of cultural credibility and everyday warmth that feels perfectly aligned with where McDonald’s is today.



“As we continue to embrace a more culture‑first approach, his voice helps us connect with audiences in a way that feels honest, contemporary and familiar, building on the brilliant legacy Dexter created with us over many years.”

According to the brand, Graham brings “strong cultural resonance” and will help to increase its relevance with younger audiences.

His appointment forms part of McDonald’s wider creative direction, as the brand continues to focus on “relevant” storytelling that is embedded in fandom and real moments.

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McDonald’s names Stephen Graham new voice of the brand

McDonald's

Stephen Graham has taken over from English actor Dexter Fletcher as the voice of McDonalds.

His voice will be featured in the fast food chain’s UK advertising. Graham’s first voiceovers were for McCrispy, Big Arch, and Breakfast Done properly. They went live on April 28, running across TV and radio.

Marketing and menu director at McDonald’s UK & Ireland  Hannah Pain said: “Stephen brings a rare combination of cultural credibility and everyday warmth that feels perfectly aligned with where McDonald’s is today.



“As we continue to embrace a more culture‑first approach, his voice helps us connect with audiences in a way that feels honest, contemporary and familiar, building on the brilliant legacy Dexter created with us over many years.”

According to the brand, Graham brings “strong cultural resonance” and will help to increase its relevance with younger audiences.

His appointment forms part of McDonald’s wider creative direction, as the brand continues to focus on “relevant” storytelling that is embedded in fandom and real moments.

Click here to sign up to Retail Gazette‘s free daily email newsletter

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