Premium luggage brand Tumi has launched a “joyful” new campaign for its spring collection.
The campaign, titled ‘Mediterranean Escape”, was inspired by the “warmth , rhythm and sensorial richness” of the Mediterranean coastline. It was shot in Villa Fortaleza and Cala San Vicente in Mallorca, Spain.
Directed by Piero Bressan and photographed by Dario Catellani, the marketing drive puts the spotlight on the firm’s new seasonal palette, which has been introduced across multiple collections. The new palette consists of thyme greens, terracotta and sunlit yellow.
Tumi has also introduced a Horizon Blue colourway for its International Carry-On.
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Creative director at Tumi Victor Sanz said: “The Mediterranean represents a slower, more intentional rhythm of travel. For Spring 2026, we embraced that sensibility, the idea of traveling while fully experiencing every moment through the senses.
“The sounds, smells, tastes, textures, and surroundings come together to create a lasting emotional connection long after the journey ends. We infused that sensorial richness into our most iconic collections, using colour to tell a story of movement and discovery. ”
The brand will host a series of immersive global experiences.
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