The England football team is set to open its first official pop-up store on London’s Carnaby Street ahead of the 2026 Men’s FIFA World Cup.
The England Store, launched in partnership with Fanatics, The FA’s official retail partner, will open at 15 Carnaby Street from 21 May to 2 July.
The pop-up will sell the latest England kits, training wear, official merchandise and limited-edition products released throughout the tournament.
It will also host special in-store promotions on England matchdays as fans prepare to support the team during the World Cup in North America.
The FA said the store would bring supporters “closer to the action” and serve as a destination for fans looking to get matchday ready throughout the summer.
The Carnaby Street opening marks the first time England has launched an official pop-up store, with the central London location placing the brand in one of the capital’s busiest shopping destinations.
Visitors will be able to shop exclusive merchandise drops available only during the pop-up period, alongside a curated England retail experience.
The store will open Monday to Saturday from 10am to 8pm and on Sundays from midday to 6pm.
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