Cross, who joined the ASOS board in April 2024, will not seek re-election as she looks to focus on other personal and professional commitments.

During her time with the online fashion retailer, she has chaired the remuneration committee and served as a member of the audit committee.

ASOS said it had started the process of finding her successor, who will also chair the remuneration committee.

ASOS chair Natasja Laheij thanked Cross for her “significant contribution” to the business and said she had played an important role in reshaping the company’s executive pay structure.

“She has played an important role in re-shaping the company’s executive remuneration and has been a valued member of the board,” Laheij said.

“We respect Christine’s decision not to seek re-election and wish her all the best for the future.”

Cross said: “It has been a privilege to serve on the board of ASOS. I am proud of what we have achieved during my time with the company and wish the board and management continued success.”

The board change comes as ASOS continues to reshape its business after a difficult period for the online fashion sector.

Earlier this month, it emerged the retailer was considering opening its first permanent store, with London sites including Oxford Street, Regent Street, Long Acre and King’s Road understood to be under consideration.

A permanent shop would mark a significant shift for ASOS, which built its name as an online-only fashion retailer but has been rethinking parts of its model as digital fashion players look for new ways to connect with shoppers.