Debenhams confirms 35% jump in earnings as ‘all brands profitable’

Debenhams
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Debenhams Group has recorded £53.3 million in adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA).

This is up 35 per cent year-on-year following two trading upgrades. The firm has also highlighted that every brand is “profitable on some basis”.

The group published its financial results for the year ending February 28 2026.

It reported that the Debenhams brand was scaled to £730 million gross merchandise value (GMV), up from £654 million for last year. The Debenhams’ brand also reported adjusted EBITDA of £34.8 million, up 38.5 per cent.

The online platform highlighted that the turnover for PrettyLittleThing was complete, recording a £14.0 million profit, up from a £1 million loss the previous year.



The group also consolidated all its warehouse operations in Sheffield which equalled to £33 million in recurring savings. It also combined three technology platforms into a single AI powered-stack. Its renegotiating of over 150 contracts equalled £35 million in savings.

Dan Finley, group chief executive officer said: “This has been a year of significant and successful transformation for Debenhams Group. Since my appointment as group chief executive in November 2024, I have been sharply focused on executing our multi-year turnaround strategy – and the progress is clear.

“We delivered £53.3m of Adjusted EBITDA, up 35% year-on-year following two trading upgrades and turned every brand profitable on the same basis.”

According to the firm, it refinanced the Group and was able to raise £40 million through an oversubscribed equity raise.

He added: “The rebrand to Debenhams Group in March 2025 marked the defining moment. Our capital-lite, stock-lite, cost-lite, cash-generative marketplace model has now been rolled out across the entire Group. FY26 has been a year of
decisive action.

“The cost base has been reset, warehouse consolidation completed, the tech re-platform delivered, stock rightsized, and onerous costs exited. The turnaround is firmly on track.”

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Debenhams confirms 35% jump in earnings as ‘all brands profitable’

Debenhams

Debenhams Group has recorded £53.3 million in adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA).

This is up 35 per cent year-on-year following two trading upgrades. The firm has also highlighted that every brand is “profitable on some basis”.

The group published its financial results for the year ending February 28 2026.

It reported that the Debenhams brand was scaled to £730 million gross merchandise value (GMV), up from £654 million for last year. The Debenhams’ brand also reported adjusted EBITDA of £34.8 million, up 38.5 per cent.

The online platform highlighted that the turnover for PrettyLittleThing was complete, recording a £14.0 million profit, up from a £1 million loss the previous year.



The group also consolidated all its warehouse operations in Sheffield which equalled to £33 million in recurring savings. It also combined three technology platforms into a single AI powered-stack. Its renegotiating of over 150 contracts equalled £35 million in savings.

Dan Finley, group chief executive officer said: “This has been a year of significant and successful transformation for Debenhams Group. Since my appointment as group chief executive in November 2024, I have been sharply focused on executing our multi-year turnaround strategy – and the progress is clear.

“We delivered £53.3m of Adjusted EBITDA, up 35% year-on-year following two trading upgrades and turned every brand profitable on the same basis.”

According to the firm, it refinanced the Group and was able to raise £40 million through an oversubscribed equity raise.

He added: “The rebrand to Debenhams Group in March 2025 marked the defining moment. Our capital-lite, stock-lite, cost-lite, cash-generative marketplace model has now been rolled out across the entire Group. FY26 has been a year of
decisive action.

“The cost base has been reset, warehouse consolidation completed, the tech re-platform delivered, stock rightsized, and onerous costs exited. The turnaround is firmly on track.”

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