Holland & Barrett has unveiled a wellness pub activation to encourage people to take care of their health over the summer.
Titled ‘The Wellness Tap’, the event features hydration drinks on tap and wellness talks. This follows research from the retailer which shows 53 per cent of respondents believed that “chaotic” summer schedules negatively impact their sleep.
Lina Chan, director of missions at Holland & Barrett, said: “Summer is all about enjoying every single drop of sunshine. But let’s be honest, it’s incredibly easy to hit an energy wall before the season is even halfway through.
“Our State of the Nation’s Health study shows that 41% of adults reported a massive lack of energy over the last year, with summer heavily impacting this. We want to show the nation that you don’t have to compromise and miss out. By backing your body with a little wellness attention, you can say ‘yes’ to everything summer has to offer.”
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The research also highlighted that 18 per cent blamed summer plans for slacking off their fitness regime, and “disrupting healthy habits”.
It shows that 34 per cent felt pressure to never miss an invitation and 30 per cent reported managing their social calendar felt like a second job. According to Holland & Barrett, 70 per cent believe a busy calendar affects their wellness negatively.
And, 17 per cent report their “social battery” will be completely drained by the end of July.
However, according to the retailer only 29 per cent of respondents said they supported their body “overhauling their wellness routine” during the summer months.
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