Natural skincare firm Aroma-Zone has unveiled a new pop-up experience at Westfield White City, designed to introduce consumers to the brand and its range of formulas.

With the theme ‘France’s Favourite Serums. Discover Yours’,  visitors will receive beauty advice, product recommendations and can take part in the Blue Bottle Game. The challenge is inspired by Aroma-Zone’s Hyaluronic Acid 3.5 per cent serum.

A visit to the experience starts at the Serum Bar, where consumers can get advice from one of Aroma-Zone’s experts on their skincare needs and the recommendations will be handwritten onto a physical ticket. Each visitor will also receive a “regular ticket” which can be redeemed in store for a small gift.

Next up is The Blue Bottle Game, which is a precision timing challenge. Participants will press a red button to start the timer and press it again to stop it at exactly 3.5 seconds. Visitors get one attempt and for anyone who succeeds, their ticket will be upgraded to a golden ticket which can be redeemed in-stores for a full size version of the Hyaluronic Acid.

There will also be an A-Z wall available that explains the compounds found in Aroma-Zone’s products and how different ingredients treat common skincare concerns.

It will run from 28 August to 31 August.

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