Barbour, ASOS and British artist Jimmy Turrell have teamed up to reimagine Barbour’s Bedale Jacket using contemporary fashion and art.
The Barbour Re-loved x ASOS: Jimmy Turrell Edition will be available exclusively on ASOS. The range comprises of ten jackets, designed to be “wearable pieces of art” and all ten are unique.
ASOS.WORLD consumers will have exclusive access to shop one of the jackets, with another eight going on sale to all UK consumers from August 27.
The tenth jacket will be available to win via raffle. The raffle is hosted in partnership with Centrepoint and proceeds will go towards young people facing homelessness.
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Vanessa Spence, EVP Brand & Creative at ASOS, said: Our partnership with Barbour is one we’re incredibly proud of, and the result of a long-standing relationship built on a shared appreciation for British style, creativity and great product.
“Reimagining the iconic Bedale jacket in this way marks a genuine first for ASOS, and speaks to what we do best: taking classic pieces and making them feel fresh, relevant and fashion-forward. With Jimmy Turrell’s bold visual storytelling bringing each jacket to life, the collection sits at the intersection of heritage, contemporary design and culture, and gives our customers access to something truly rare, creative and exclusive to ASOS.”
Nicola Brown, director of womenswear, Barbour said: By combining the heritage of Barbour Re-loved with ASOS’s modern design perspective, we’ve created a collection of wearable artworks that celebrate individuality and British creativity.
“The partnership highlights the potential for clothing and loved fashion to live on in different forms, transforming iconic jackets into one-of-a-kind pieces that are designed to be treasured for years to come.
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