Kidswear retailer Trotters has launched its first store in more than a decade at St Pancras International train station, London.
The new 550 sq ft shop is designed to display Trotters’ childrenswear and gifting to a new audience of commuters, families and international visitors, Drapers reported.
The shop, which launched on 25 July, forms the company’s sixth store.
Trotters currently trades from stores in Westfield London, Kings Road, Kensington, Turnham Green and Northcote Road.
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Additionally, the brand has concessions across Harrods, Liberty London, Selfridges London and Selfridges Manchester Trafford.
Trotters CEO Bruce Langlands said: “St Pancras is a significant milestone for Trotters.
“It is our first standalone opening in over a decade and a real statement of confidence in our brand, our people and our future.
“We are incredibly excited about the opportunity to introduce Trotters to a new audience in such an iconic London location.”
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