ASOS has brought together comedian Ziwe, actor Harry Collett, beauty entrepreneur Toni Brattin and influencer Olivia Neill for its 2026 Christmas campaign.
The retro-inspired Hotline hero film is designed to combine fashion, entertainment and expert style advice to help customers find the right look or gift for the festive season.
Vanessa Spence, EVP brand & creative at ASOS, said: “Winter is full of moments when you want to look and feel your best, whether that’s a big night out, finding the perfect gift or simply trying something new.
“With ASOS Hotline, we’re bringing together fashion, entertainment and expert styling to help our customers navigate those moments with confidence. It’s a really fun expression of our ambition to make ASOS everyone’s personal stylist, helping people find their style and make every moment their own.”
Styled by ASOS Stylist in Residence Law Roach, the campaign sees Ziwe and ASOS Marketing Insider Farron Clark field calls from Harry Collett, Toni Brattin, and Olivia Neill, each with a style dilemma.
Harry needs an outfit to meet the parents for a date that’s not quite official. Toni is heading to London for a big event and needs a look to match. While, Olivia is searching for a gift for her sister, who’s impossible to buy for.
Launched on 11 November across digital, social and editorial, the campaign is backed by a curated winter fashion edit, giving customers the wardrobe to solve their own seasonal style dilemmas. Spanning ASOS DESIGN, ARRANGE, Topshop and partner brands including Levi’s, Mango and Polo Ralph Lauren.
Law Roach, ASOS Stylist in Residence, added: “I’ve always believed in the power of fashion to give you confidence in how you show up. We all have those moments when we’re getting ready and just don’t know what to wear. To have the opportunity to help people work through those style dilemmas and find something that makes them feel good, that’s incredibly rewarding.”
The campaign was created in partnership with creative agency Baron & Baron, photographed by Nicolas Kantor, and brought to life on film by Talia Collis and Peter Bishop.
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