Connecting to LinkedIn...

Lego to open world's biggest store in Leicester Square


Toy giant Lego has announced plans to open the biggest Lego store on the planet in London's Leicester Square.

Spanning 914 sq  m over two floors, the superstore is set to open November 17 this year.

It will feature a unique 200,000 brick replica of Big Ben as its centerpiece. Measuring 6.8 m tall and taking 2280 hours to complete, the structure will have a working clock face that lights up at night.

RELATED: Hamleys opens Europe’s largest toy shop in Moscow

Alongside this centerpiece the store will feature exclusive product sets, hands-on building areas, building demonstrations and a pick and build brick wall. 

A mascot named Lester will also be an exclusive addition to the store, and will be available to purchase as a tea-drinking mini figure.

“I am looking forward with excitement to 17th November, where children and parents are invited to experience a world beyond their imagination as they venture for the first time inside the new store,” Lego Group executive vice president and chief commercial officer Loren Shuster said.

“I am sure that the unique brick-built symbols of London featured in the store will excite fans worldwide as well as in the UK.”

Click here to sign up to Retail Gazette's free daily email newsletter

Published on Monday 12 September by Ben Stevens

Articles similar to Leicester Square

Articles similar to Big Ben

comments powered by Disqus
Top Feature