// Boots to launch online marketplace in spring 2023
// The health and beauty retailer is aiming to extend the range of products available online
Boots is set to become the latest retailer to launch a new online marketplace welcoming third-party brands into its digital offering.
The health and beauty retailer is aiming to extend the range of products available online as it looks to launch the marketplace in spring 2023.
Boots Marketplace products will be seamlessly integrated with the existing product range on boots.com.
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The marketplace is powered by Mirakl – the industry’s first and most advanced enterprise marketplace SaaS platform.
Boots Chief Digital Officer, Paula Bobbett said: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands.
“Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.”
