Intimissimi is set to open its eight store within London at 23 Long Acre, in Covent Garden.

The new store will house the Italian retailer’s latest Autumn/Winter lingerie, pyjamas, and knitwear collections.

In the new location, customers will also be able to shop its popular Jennifer Lopez x Intimissimi Capsule Collection “This Is Me…Now”, created by the American singer in collaboration with the brand.

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The news comes just three months after the full refurbishment of Intimissimi’s Bond Street Store which now features  “a much-improved look and product offering than before”.

Following its revamp the store is now split between three floors, where shoppers can also enjoy the newly added lounge area, featuring a Prosecco bar.

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