Aldi has reported its “best-ever Christmas,” with increased sales ahead of the big day.
The discount giant saw revenues rise 3% from the year prior to £1.65bn in the four weeks to Christmas Eve.
Total sales increased by over 5% in the week leading up to Christmas, as customers spent around £500m with the German retailer.
Aldi staff handled over 57m transactions over the four-week period to Christmas Eve, marking its highest ever number.
Demand for the supermarket’s specially selected premium own-label range jumped by over 12%. Additionally, Aldi sold more than 5.5m bottles of sparkling wine over the festive period.
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Aldi UK and Ireland CEO Giles Hurley said: “This Christmas proved once again that a great quality Christmas can still be affordable.
“We delivered a Christmas without compromise, offering customers award-winning British products at unbeatable prices.
“We’re grateful that more people than ever chose Aldi for their Christmas shop and trusted us to deliver both quality and value during what remains a challenging time for many.”
The results come after rival discounter Lidl reported its biggest Christmas trading period to date last week.
New figures showed the retailer’s sales rising 10% year-on-year, with turnover exceeding £1.1bn in the four weeks to Christmas Eve.
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