Wickes has unveiled a new media network designed to connect brands with the UK’s “home-improvement audience”.
The platform, titled ‘Wickes Connected Retail Media’, was developed in partnership with Epsilon and is powered by the marketing agency’s COREid identity graph.
Gary Kibble, chief marketing and digital officer at Wickes, said: “We’re proud to launch Wickes Connected Retail Media in partnership with Epsilon, a major step forward for our business. This network makes it easier than ever for our customers to discover the brands and products that help them get their projects right.
“From first-time DIYers and design and installation customers to trade professionals managing multiple jobs each week, our shoppers have distinctive ways of researching, browsing and buying. We’re excited to see the impact this will have for brands and customers alike, connecting them at the moments that matter most.”
Related Story
It hopes to enable businesses to reach ‘DIYers’, design and installation consumers, plus trade professionals.
The move is supported by the retailer’s investment in linking its digital channel with 230 stores.
Simon Trewavas, SVP commerce at Epsilon says, “Wickes brings together a uniquely broad and highly engaged home improvement audience across both its digital platforms and store network.
“Customers come to Wickes to plan projects, sense check their ideas and buy products that often form part of an ongoing relationship with the brand. That creates a real opportunity for advertisers to think beyond short-term performance and focus on how they support customers in ways that build trust, confidence, and long-term loyalty.
Click here to sign up to Retail Gazette‘s free daily email newsletter
