The Very Group has appointed Edward Fry as chief financial officer on a permanent basis.

Fry has served as interim CFO since September 2025, having previously held the role of group finance director.

He joined The Very Group in 2020 and has played a central role in a string of recent milestones, including the retailer’s change of ownership and the completion of its long-term refinancing deal.

The Very Group chief executive Robbie Feather said: “Ed has guided us brilliantly through multiple key achievements over the past year, and I’m delighted with his appointment as CFO on a permanent basis.

“His leadership has been instrumental as we’ve strengthened our financial position and delivered important innovations across the business.

“As we look ahead to FY27, Ed’s appointment supports our focus on driving even greater collaboration, pace and performance across the group, building on the strong momentum we’ve created over the last 12 months.”

Fry has extensive experience in senior finance roles across retail and consumer businesses.

Before joining The Very Group, he held senior roles including chief financial officer at iSmash and group finance director at Ballyclare Group.

The Very Group operates digital retailers Very and Littlewoods UK.

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