Jollyes Pets has formally appointed Adam Dury as chief executive, as the pet retailer pushes ahead with its five-year expansion strategy.

Dury, who became CEO-designate in October 2025, initially joined Jollyes as chief operating officer in January last year.

He previously spent five years as chief commercial officer at Card Factory and was a member of its group operating board. Before that, he held commercial roles at Tesco and Marks & Spencer.

The pet retailer also confirmed the permanent appointment of Gary Temple as chief financial officer, following a 12-month interim assignment in the role.

Dury’s leadership team now includes Temple, chief marketing officer Sean McGinty, chief people officer Claire Goldenberg, commercial director Anne Galloway and retail and supply chain director David Stokes, who recently joined the business.

His appointment comes as Jollyes launches a five-year growth strategy aimed at strengthening its position in the UK pet market and bringing the brand to more customers.

The retailer, which currently trades from 120 stores, last month identified more than 160 towns and cities across Great Britain where it would like to open new shops over the next five years, subject to suitable sites becoming available.

Jollyes has opened four stores so far in 2026, launching in Blackpool, Ponders End, Hartlepool and Whitehaven.

It will open its next store in Lincoln on 15 May, followed by Kidderminster on 29 May, Yeovil on 19 June and Derby on 10 July.

Jollyes chairman Andy Bond said: “Adam has run the business with clarity and purpose over the past six months, and I’d like to thank him for his commitment, energy and leadership.

“The board has been impressed with the progress made under his guidance, and we’re delighted that he’ll continue to lead the business into its next phase.”

Dury said it was a “real privilege” to lead the business as it begins its next stage of growth.

“We have a unique and exciting opportunity to bring Jollyes to more pet parents over the next five years, bringing our special combination of value, expertise and exciting pet ranges to more customers than ever,” he said.

“With customer expectations of pet care rising, Jollyes will introduce fresh pet food ranges, making nutrition more accessible through outstanding value.”

Earlier this year, Jollyes began rolling out Simply Jollyes, which it described as the UK’s lowest-priced own-label pet range. The range spans essential pet food and accessories and is designed to help households manage the cost of pet ownership without compromising on quality.

Jollyes has almost doubled its UK store estate over the past three years as it looks to strengthen its position as a challenger brand in the pet retail market.

The business was named one of The Sunday Times’ best big companies to work for in 2024 and won the Retail Week Award for Head Office Heroes in 2025 following its raw frozen food rollout.

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