Lingerie brand Stripe & Stare and Freddie’s Flowers have partnered to pair underwear with flowers over the Chelsea Flower Show week.
From 18 May to 24 May, the first 15 customers each day to shop in-store at Stripe & Stare’s King’s Road boutique in Chelsea will receive a complimentary posy from Freddie’s Flowers.
The collaboration, which was created to celebrate floral art show Chelsea in Bloom and the Chelsea Flower Show, brings together “two brands passionate about beauty, sustainability and everyday feel-good moments”.
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Stripe & Stare co-founder Katie Lopes said: “This is our first year on King’s Road, so we wanted to celebrate Chelsea in Bloom in a way that felt really joyful and memorable – and partnering with our friends at Freddie’s Flowers felt like the perfect fit.
“Their stunning seasonal flowers brighten any space, and as a fellow B Corp, they share our commitment to sustainability too.
“We wanted to create a lovely moment for our customers during such a special week in Chelsea and give them something beautiful to enjoy long after they leave the store.”
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