Boots to launch first beauty-only store outside London

Boots
Health & BeautyIn-StoreNews

Boots is opening its first beauty-only store outside of London in Bristol later this month.

The beauty concept store, which will launch on 28 May, will be based in the city’s Cabot Circus Shopping Centre.

The 11,000 square foot store will sell more than 200 beauty brands across categories including skincare, haircare, fragrance, cosmetics, premium beauty, wellness and electrical beauty.



Leading brands will include, Kylie Cosmetics, One/Size, ColourWow, Wonderskin and SheGlam. The shop will also introduce customers to new brands that have never been seen before at Boots. 

An official ribbon cutting will be held at 10am on 28 May to mark the store’s opening, while a number of experiences and giveaways will be available to customers who visit the store throughout the day. 

Shoppers will also be treated to exclusive savings on the launch day and will be able to play the Boots Beauty Fruit Machine with any £20 purchase.

The retailer’s “spin to win” attraction consists of each result unlocking a different prize, from a goody bag to product minis. 

Additionally, customers in the store’s queue will be offered complimentary matcha drinks and ice cream, accompanied by a live DJ.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Health & BeautyIn-StoreNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Boots to launch first beauty-only store outside London

Boots

Boots is opening its first beauty-only store outside of London in Bristol later this month.

The beauty concept store, which will launch on 28 May, will be based in the city’s Cabot Circus Shopping Centre.

The 11,000 square foot store will sell more than 200 beauty brands across categories including skincare, haircare, fragrance, cosmetics, premium beauty, wellness and electrical beauty.



Leading brands will include, Kylie Cosmetics, One/Size, ColourWow, Wonderskin and SheGlam. The shop will also introduce customers to new brands that have never been seen before at Boots. 

An official ribbon cutting will be held at 10am on 28 May to mark the store’s opening, while a number of experiences and giveaways will be available to customers who visit the store throughout the day. 

Shoppers will also be treated to exclusive savings on the launch day and will be able to play the Boots Beauty Fruit Machine with any £20 purchase.

The retailer’s “spin to win” attraction consists of each result unlocking a different prize, from a goody bag to product minis. 

Additionally, customers in the store’s queue will be offered complimentary matcha drinks and ice cream, accompanied by a live DJ.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Social


SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.
Health & BeautyIn-StoreNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature

Interview: How Palmer’s 20-year logistics partnership is fuelling its European expansion

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation. ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people. Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation.

ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people.

Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

Read More


Menu

What’s working in UK stores right now

Read by Store Directors, Head of Retail, and Operations Managers across UK retail.

In-Store Weekly NL Form

  • This field is for validation purposes and should be left unchanged.



Please enter the verification code sent to your email: